Snowa, which has close to 7 million users, has invested significantly in its innovation factory and technology centre over the last two years. Its IoT center is one of the most established hubs. Snowa has assembled a team with diverse skills to support the growing flow of data generated by the centre.
Snowa has experts in artificial intelligence, data mining, and data science who will optimize the use of Big Data in many aspects. Big data is a term used to describe large volumes of structured and unstructured data that are being used in an increasing number activities. Big data is not about its size or volume but what organisations can do with it.
Strategic and delicate actions, such as strategic decisions, can be more precisely carried out by using this framework. The analysis of big data can help us to gain more clarity about our business. This centre uses technology to collect information from different data sources to create data analytics tools that will assist us in making better decisions and planning our strategy.
Big data analysis is not only a way to reduce costs and increase production but also provide a more precise basis for strategy formulation. Ali Fallahi is the director of Snowa’s IoT & Big Data Center. He explains that although the company has always used data, today’s sheer volume of data allows us to better understand and anticipate our customers’ needs.
Snowa has shown that it is working towards a better understanding of its environment and audience even though big data and their processing are not a new issue. The data will ultimately be what develops an organisation’s insight and opens up new paths.
